AT&T Hansel and Gretel Commercial: 12 Questions

1. Why are they dropping breadcrumbs?
2. Where are they going?
3. How is this specific to AT&T and not another phone company?
4. What city is this?
5. What does the music convey?
6. Why the Hansel and Gretel story?
7. Who is the target audience?
8. Where were they coming from?
9. Why are they in a modern town but in old-time clothing?
10. Why does the young girl have a cell phone?
11. Why are young kids out when it gets dark?
12. Where are their parents?