Most (if not all) commercials for alcoholic drinks show well-dressed, seemingly affluent young adults having a good time, and this commercial is no exception. In it, a well-dressed woman gives a tour of her walk-in closet filled with fancy looking clothing to a few other women. After getting very excited about the clothes, they abruptly stop screaming when they hear men screaming. The men are in a walk-in refrigerator filled with Heineken beer, and are very excited about it.
The point of the commercial is to instill in the viewer the association of Heineken beer to wealth and beauty. While the commercial does not make the claim that the product will give the consumer wealth and beauty, it does associate those qualities with Heineken, therefore making the viewer more likely to buy their beer.
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