Wednesday, September 14, 2011

Heineken Beer: 12 Questions


  1. How can you relate the narrative of the commercial with the product?
  2. Why do the men need a refrigerator just for beer?
  3. Why are the men so excited?
  4. Why aren't the women screaming for Heineken?
  5. What does the Heineken commercial say about men and women?
  6. Who is the intended audience of this commercial?
  7. What language are they speaking?
  8. Is the living space new?
  9. Are they having a party?
  10. Is it new money?
  11. Why are the women excited?
  12. Did the men get a tour of the new living space?

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