Hello Ladies, How Are You?

Most commercials have one purpose: to sell a product. Usually that translates to an advertisement showing the consumers' wants and desires being fulfilled if and only if they use or buy the product. This Old Spice commercial, however, is unique in that it does not fit the usual commercial mold. The first thing the spokesman says is "hello ladies," implying that he is speaking directly to women. This contrasts sharply with the intended consumers of the product: men. So why does Old Spice advertise this way?

Old Spice advertises this way because men are more likely to buy this product if they believe that women are attracted to it. The commercial also establishes a woman's dream man, a man who is good looking, adventurous, handy and tough. According to this commercial, a man will become a woman's dream if they use Old Spice body wash.