Hansel and GPS

Traditionally, fairy tales have been used to teach children lessons, such as in the Grimm's Fairy Tales' Hansel and Gretel, which teaches children not to wander from their home. In this commercial, AT&T uses that same classic story to explain why a person should have an AT&T phone, and it uses a scare tactic to accomplish this. The commercial plays off parents' fear and worries over their children by showing the young kids in a bad neighborhood, and the kids are only able to get back to their cottage because they have AT&T GPS.